Dye-Sublimation: What is it?

Ahh, there’s nothing better than the warm, crisp smell of a new lanyard straight out of the dye-sub printer. Perfect colors, flawless logo… bliss.

Well… maybe not bliss, but it certainly is exciting!  The question is; how did it reach such perfection? What processes did it go through before it landed around the neck of one of the millions of people who use lanyards?

In a previous post, we showed you a video of the making of an American Lanyard. Let’s go more in depth and discuss the concept of dye-sublimation: one of our most popular forms of printing lanyards.

Dye-sublimation… sounds kind of boring. Or scary. But it’s actually rather fascinating. We all learned about the process of sublimation in middle school science class (If not, quick tutorial: it’s the process of transforming from a solid directly to a gas). What does that have to do with printing lanyards? The printing process utilizes heat to transfer the dye directly onto the lanyard material. As the dye transfers, it transitions from a solid directly to a gas, foregoing the liquid stage completely. Pretty cool, huh? After being heated into a gas, the dye diffuses onto the lanyard and solidifies after cooling. After all of the colors are sublimated onto the lanyard, a thin laminate is applied on top to prevent resublimation and discoloration when exposed to warm temperatures.

So why use dye-sublimation (Aside from the fact that it is really cool)? The intricate process produces colors that appear exactly as they should and logos that are spot-on. This is a great way to stay 100% consistent with your brand image. With a product that looks flawless and a laminate coat that protects from damage, dye-sublimation sure does seem like bliss.

We want you to see the result of dye-sublimation first hand. Mention DYESUB in your request for a quote and receive 10% off our regular pricing for your entire dye-sublimated order!

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